Post by alicebapary717 on Feb 15, 2024 12:12:16 GMT
The history of every brand has failed campaigns, and world-famous corporations are no exception. Sometimes advertising simply does not bring the desired effect, and sometimes it causes significant damage to the reputation, leads to large-scale financial losses and even boycotts. Deliberate provocation or simple inattention? No one can say for sure, but in any case, the advertising mistakes of giant brands do not go unnoticed. We have collected 15 examples of our time, for which companies had to apologize or even remove ads. Content: Peloton — Heart attack KFC — Crystal Night Dolce&Gabbana — Chinese chopsticks Balenciaga — Objects Chanel — Advent calendar Benetton Group — Unhate Pepsi — Live for Now McDonald’s — Filet-O-Fish Nivea — White is purity Gillette — We Believe: The Best Men Can Be Hyundai — Pipe Job Nike – Just Do It Dove — Before-After H&M – Coolest Monkey In The Jungle Mr.
Clean — This Mother`s day Peloton — Heart attack Peloton is an American company that produces exercise machines and other fitness equipment. Their sales have skyrocketed during the coronavirus pandemic as people look for ways to stay fit during lockdowns. Everything Lithuania Email List changed in 2022, when the heroes of the TV series "Billionaires" and "Just like that" died of a heart attack while training on this manufacturer's simulators. These episodes not only made an unpleasant impression on viewers, but also became used by influential media outlets (such as CNN) as an illustration of the dangers of uncontrolled exercise. The result is predictable — Peloton has become strongly associated with heart attacks.
It is interesting that such use of the brand's products is not an accident, but a consequence of ill-conceived product placement — an advertising campaign for product placement in films and TV series. Business losses exceeded $430 million, and 2,800 employees (including the director) were fired. KFC — Crystal Night In 2022, KFC launched an advertising campaign in several countries at once, which included push messages for customers. It was assumed that the bot would automatically select important national dates from the calendar and form greetings with integrated advertising. The problems began in early November, when German residents were invited to celebrate the anniversary of Kristallnacht with cheese chicken. This is the name given to a series of anti-Semitic pogroms initiated by the Reich in 1938.
Clean — This Mother`s day Peloton — Heart attack Peloton is an American company that produces exercise machines and other fitness equipment. Their sales have skyrocketed during the coronavirus pandemic as people look for ways to stay fit during lockdowns. Everything Lithuania Email List changed in 2022, when the heroes of the TV series "Billionaires" and "Just like that" died of a heart attack while training on this manufacturer's simulators. These episodes not only made an unpleasant impression on viewers, but also became used by influential media outlets (such as CNN) as an illustration of the dangers of uncontrolled exercise. The result is predictable — Peloton has become strongly associated with heart attacks.
It is interesting that such use of the brand's products is not an accident, but a consequence of ill-conceived product placement — an advertising campaign for product placement in films and TV series. Business losses exceeded $430 million, and 2,800 employees (including the director) were fired. KFC — Crystal Night In 2022, KFC launched an advertising campaign in several countries at once, which included push messages for customers. It was assumed that the bot would automatically select important national dates from the calendar and form greetings with integrated advertising. The problems began in early November, when German residents were invited to celebrate the anniversary of Kristallnacht with cheese chicken. This is the name given to a series of anti-Semitic pogroms initiated by the Reich in 1938.