Post by samsparrow74 on Feb 15, 2024 12:06:24 GMT
With the arrival of September, brands and agencies begin to delight the sector with new and fresh campaigns, welcoming the course and starting off on the best possible foot and loaded with ideas. Today it was the turn of Interporc , Interprofesional del Porcino de Capa Blanca, which presented its new spot, the work of the VCCP agency, at the Academy of Cinematographic Arts and Sciences in Madrid . The event was presented by Juanma Iturriaga, and was attended by Alberto Herranz, general director of Interporc, Marta León, nutritionist and dietician at SPRIM, Jesús Mellado, creative director of VCCP and Olga Solanas, director of Wavemaker Barcelona. Interporc's new campaign focuses on colors , and the company is a great reference in white-layered meat, a color that Interporc proposes to fill with shades, which are offered by the wide and praised Mediterranean food.
The theme of the campaign has also been supported during the event by art, by the artist Rosh333 and his live painting. Interporc Alberto Herranz, general director of Interporc, has looked back at the birth Romania Phone Number List of Interporc in 2013 and, more specifically, at its first campaign. For him, an agronomist, it was a real challenge to embark on this creative universe, which aimed to debunk the main myths that accompany pork. With the help of great communication and creativity professionals, they launched the spot “ Colores ”, an idea that years later has been taken up by the VCCP agency. From there they moved on to the “Siluetas” spot in 2017, already with some accumulated experience, which focused on the manufactured product.
Landing on the present, the manager highlighted: "We are taking a new and exciting step with this creativity, betting on color and paying tribute to our Mediterranean diet ", rich in colors and flavors, and which has made Spain, "a benchmark." gastronomic world-wide. Within these colors, white has a relevant role thanks to pork. Wellbeing and the environment are other major focuses of Interporc. "Not only because the consumer asks us to, but because we want to do it," declared Alberto Herranz. A clear example, according to Alberto Herranz, is the creation by the sector itself of the “Certified Animal Welfare” seal that “we have imposed ourselves beyond what is required by European and national regulations to bring to the market products that meet the highest standards. of the world in animal welfare.
The theme of the campaign has also been supported during the event by art, by the artist Rosh333 and his live painting. Interporc Alberto Herranz, general director of Interporc, has looked back at the birth Romania Phone Number List of Interporc in 2013 and, more specifically, at its first campaign. For him, an agronomist, it was a real challenge to embark on this creative universe, which aimed to debunk the main myths that accompany pork. With the help of great communication and creativity professionals, they launched the spot “ Colores ”, an idea that years later has been taken up by the VCCP agency. From there they moved on to the “Siluetas” spot in 2017, already with some accumulated experience, which focused on the manufactured product.
Landing on the present, the manager highlighted: "We are taking a new and exciting step with this creativity, betting on color and paying tribute to our Mediterranean diet ", rich in colors and flavors, and which has made Spain, "a benchmark." gastronomic world-wide. Within these colors, white has a relevant role thanks to pork. Wellbeing and the environment are other major focuses of Interporc. "Not only because the consumer asks us to, but because we want to do it," declared Alberto Herranz. A clear example, according to Alberto Herranz, is the creation by the sector itself of the “Certified Animal Welfare” seal that “we have imposed ourselves beyond what is required by European and national regulations to bring to the market products that meet the highest standards. of the world in animal welfare.