Post by samsparrow74 on Feb 15, 2024 11:36:26 GMT
Currently, despite the unstoppable emergence of e-commerce that we have been experiencing for a few years, physical retail maintains its presence like never before , and much more so in our country . In fact, according to the latest PWC study , more and more people are deciding to make their purchases in physical establishments . In Spain, specifically, consumers who go to these centers at least once a week has grown from 40% to 48% in the last four years. However, the number of people who consume and buy online also increases (30%) with the same frequency. Therefore, it seems increasingly logical that, in the near future, physical stores will become mixed and interactive spaces . To do this, they must adapt their offer to complementary user experiences with electronic commerce . Given this natural evolution of the sector, there are 5 trends that will transform retail in 2020, as pointed out by the experts at Sensormatic Solutions , from Johnson Controls Building Technologies & Solutions .
Retail-physical • Unified Commerce : Optimizing the convergence between physical and online commerce will be the cornerstone of change in the sector. There are, in fact, studies by Think with Google Honduras Phone Number List that indicate that 20% of online purchases involve offline information processes . Meanwhile, 33% of physical purchases involve a prior online search. The key, therefore, lies in achieving a balance between the advantages offered by each purchasing model . A good example of this could be a system that shows updated inventory in real time , or efficient in-store traffic analysis , to avoid checkout queues and facilitate customer service. • The implementation of cloud services appears as another turning point for the renewal of opportunities for retail companies. There are services such as Google Cloud Platform (GCP), which allows stores to grow globally. To do this, it uses the integration of retail software solutions into a centralized platform .
Thanks to this, they receive real-time information and predictive analysis to drive operational excellence, helping to create unique experiences for buyers. On the other hand, Shrink Management as a Service (SMaaS) cloud services will allow predictive analysis and forecasting of losses. This system establishes a permanent remote connection and monitoring that offers businesses optimal protection. • 360 user experience : Different studies in the sector show that at least 40% of customers could pay 10% more if they received an individual and personalized experience when purchasing in a store. To improve customer service and adapt it to their new needs, physical stores are beginning to implement smart retail proposals . With this they seek to create a smart purchasing environment , thanks to RFID or IoT technology . An example is 360 smart fitting rooms that analyze customer behavior discreetly and accurately. This system helps increase the conversion rate in this particular area. In turn, it also serves to prevent loss in this space.
Retail-physical • Unified Commerce : Optimizing the convergence between physical and online commerce will be the cornerstone of change in the sector. There are, in fact, studies by Think with Google Honduras Phone Number List that indicate that 20% of online purchases involve offline information processes . Meanwhile, 33% of physical purchases involve a prior online search. The key, therefore, lies in achieving a balance between the advantages offered by each purchasing model . A good example of this could be a system that shows updated inventory in real time , or efficient in-store traffic analysis , to avoid checkout queues and facilitate customer service. • The implementation of cloud services appears as another turning point for the renewal of opportunities for retail companies. There are services such as Google Cloud Platform (GCP), which allows stores to grow globally. To do this, it uses the integration of retail software solutions into a centralized platform .
Thanks to this, they receive real-time information and predictive analysis to drive operational excellence, helping to create unique experiences for buyers. On the other hand, Shrink Management as a Service (SMaaS) cloud services will allow predictive analysis and forecasting of losses. This system establishes a permanent remote connection and monitoring that offers businesses optimal protection. • 360 user experience : Different studies in the sector show that at least 40% of customers could pay 10% more if they received an individual and personalized experience when purchasing in a store. To improve customer service and adapt it to their new needs, physical stores are beginning to implement smart retail proposals . With this they seek to create a smart purchasing environment , thanks to RFID or IoT technology . An example is 360 smart fitting rooms that analyze customer behavior discreetly and accurately. This system helps increase the conversion rate in this particular area. In turn, it also serves to prevent loss in this space.