Post by samsparrow74 on Feb 15, 2024 9:45:26 GMT
In these parts, podcasts are unfortunately in their infancy and are still stumbling along the path of growth. However, on the other side of the pond, podcasts are already a mainstream phenomenon. In the United States, most Americans over 12 years of age say they listen to podcasts on a weekly basis. And according to a recent Adobe study , 52% of podcast enthusiasts indulge in the pleasures of this format while commuting to work and even during work hours. In its report, Adobe interviewed more than 1,000 American consumers over the age of 18 who boasted that they listened to podcasts and/or audiobooks relatively frequently. 52% of those interviewed dive into the waters of podcasting in the privacy of their car , while 18% do so while traveling on board an airplane.
16% of Americans also listen to podcasts while on vacation and another 16% do so while working out at the gym. Pleased with the content that podcasts provide, 45% of consumers intend to listen to more Jordan Phone Number List content in this format in the future (which is obviously great news for advertisers). Although sometimes mocked by audiences, podcast ads are generally well-liked. Even so, and before advertisers launch their bells, it is worth clarifying that 58% of consumers confess to having actively avoided ads inserted in a podcast on some occasion .
Still, 3 out of 5 consumers admit to having gone to the trouble of searching for products and services after hearing an ad on a podcast. And not only that. Almost a quarter have gone so far as to make a purchase after facing advertising hidden in a podcast. Among the 72% of consumers who say they have heard an advertisement during the broadcast of a podcast, 1 in 3 believe that this advertising formula is more attractive than on other channels. And 2 out of 5 consumers are convinced that advertising on podcasts is less intrusive than on other platforms . This may be due to the fact that most of the advertisements in podcasts are read by the presenter himself without, therefore, subtracting continuity and fluidity from the broadcast.
16% of Americans also listen to podcasts while on vacation and another 16% do so while working out at the gym. Pleased with the content that podcasts provide, 45% of consumers intend to listen to more Jordan Phone Number List content in this format in the future (which is obviously great news for advertisers). Although sometimes mocked by audiences, podcast ads are generally well-liked. Even so, and before advertisers launch their bells, it is worth clarifying that 58% of consumers confess to having actively avoided ads inserted in a podcast on some occasion .
Still, 3 out of 5 consumers admit to having gone to the trouble of searching for products and services after hearing an ad on a podcast. And not only that. Almost a quarter have gone so far as to make a purchase after facing advertising hidden in a podcast. Among the 72% of consumers who say they have heard an advertisement during the broadcast of a podcast, 1 in 3 believe that this advertising formula is more attractive than on other channels. And 2 out of 5 consumers are convinced that advertising on podcasts is less intrusive than on other platforms . This may be due to the fact that most of the advertisements in podcasts are read by the presenter himself without, therefore, subtracting continuity and fluidity from the broadcast.