Post by samsparrow74 on Feb 15, 2024 9:15:49 GMT
SCOPEN has prepared and published the NB SCORE report , which analyzes the new business activity carried out by advertisers in both the creative and media areas. The report focused on creative agencies reflects the breakdown by international groups and independent agencies and the details of the different assignments produced in the period from January to December of last 2018. In 2018, the estimated global investment that has been made in creative agencies in our market has been 581 million euros . This amount represents a decrease of 23% compared to 2017 , where the activity was estimated at 758 million euros. evolutionary creative agencies The sum allocated to independent agencies has accounted for 51.7% of the new business generated in this period of time.
Which places them in first position. International groups, for their part, share the remaining 48.3% of new business activity. Independent agencies have several notable projects. On the one hand, those Bosnia and Herzegovina Phone Number List assigned to Comunica+a - an agency acquired at the beginning of 2019 by the Dentsu group - by Orange. Also the Pascual Quality brands assigned to El Laboratorio and those developed by Pavlov for Ferrero. evolutionary by agencies Compared to 2017, the most notable changes are the drop in Omnicom's percentage from 20.3% to 14.6%, that of WPP (from 18.2% to 11.5%) and that of IPG (from 11% to 3.8%). On the other hand, those of Havas increased by 3 percentage points, Publicis by 4 points and Dentsu from 0.7% to 1.3%.
Independent agencies skyrocket from 39.7% to 51.7%. Omnicom, an international group that occupies the first position in terms of the highest volume of new business in 2018 , has achieved an important movement in its agency: the assignment of the State Lottery and Betting draws to Contrapunto BBDO Madrid. When starting a company, there are many aspects that must be taken into account: a marketing plan or the investment that will be allocated to the project are some of the initial steps. But you must also follow certain procedures common to any type of business, such as legal aspects or administrative issues , among which you should consider opening a company bank account. This is one of the first steps that an entrepreneur must take to be able to manage their finances , make payments and company investments, and even accept payments.
Which places them in first position. International groups, for their part, share the remaining 48.3% of new business activity. Independent agencies have several notable projects. On the one hand, those Bosnia and Herzegovina Phone Number List assigned to Comunica+a - an agency acquired at the beginning of 2019 by the Dentsu group - by Orange. Also the Pascual Quality brands assigned to El Laboratorio and those developed by Pavlov for Ferrero. evolutionary by agencies Compared to 2017, the most notable changes are the drop in Omnicom's percentage from 20.3% to 14.6%, that of WPP (from 18.2% to 11.5%) and that of IPG (from 11% to 3.8%). On the other hand, those of Havas increased by 3 percentage points, Publicis by 4 points and Dentsu from 0.7% to 1.3%.
Independent agencies skyrocket from 39.7% to 51.7%. Omnicom, an international group that occupies the first position in terms of the highest volume of new business in 2018 , has achieved an important movement in its agency: the assignment of the State Lottery and Betting draws to Contrapunto BBDO Madrid. When starting a company, there are many aspects that must be taken into account: a marketing plan or the investment that will be allocated to the project are some of the initial steps. But you must also follow certain procedures common to any type of business, such as legal aspects or administrative issues , among which you should consider opening a company bank account. This is one of the first steps that an entrepreneur must take to be able to manage their finances , make payments and company investments, and even accept payments.